As the first to deliver cloud-based information services and analytics to inform high-volume, high-value decisions in real time – one interaction at a time – we’ve diversified our information services quite a bit, adding to the critical datasets we manage. Every day, Neustar enables billions of DNS queries and millions of text messages and phone calls. Besides serving thousands of customers worldwide, we touch the lives of people everywhere. When someone calls her mother, orders a pair of shoes online (because the retailer who placed the banner ad she saw had an inkling that she’d like them) or gets a text saying T-ball practice is ending early, there’s a very good chance Neustar helped to make it happen.
Neustar IP Intelligence, formerly Quova, is a company that identifies the geographical location of website visitors based on their IP address.